😦 People who live in remote areas sometimes have limited access to the things they want to buy. Since it cannot be provided by retail shops, online shopping may be the solution.
To make your writing ‘flow’ so that pieces of information connect together well, use ‘it’ only when ‘it’ refers back to the subject of the previous sentence.
When you use ‘it’ then the subject will be either singular countable or uncountable:
- My watch was expensive. It is a gold watch. I love it.
- Beer is delicious. It is also expensive. I love it.
In the opening example the reader searches for but cannot find a subject to match ‘it’. For a start, all of the nouns are plural!
After re-reading the text two or three times we see you are using ‘it’ to refer to ‘the things people want to buy’, which is rather confusing since ‘the things people want to buy’ is not the subject of the previous sentence and it is neither singular countable nor uncountable.
This kind of mismatch interrupts the flow of information in the text and brings down your score for coherence and cohesion in IELTS writing, as well as your score for fluency in IELTS speaking.
In order to maintain ‘flow’ in the online shopping example, you need to do this:
🙂 People who live in remote areas sometimes have limited access to the things they want to buy. Since the things that people who live in remote areas want to buy cannot be provided by retail shops, online shopping may be the solution.
And for even better flow you can remind your reader about the context of those retail shops. After all, you’re not talking about retail shops in the middle of a large city, are you?
🙂 People who live in remote areas sometimes have limited access to the things they want to buy. Since the things that people who live in remote areas want to buy cannot be provided by retail shops in those areas, online shopping may be the solution.
Students often complain, “..but now there’s a lot of repetition!”
Perhaps, but your first priority is to communicate effectively. If the only way to achieve this is by repeating a few words, then you MUST repeat them.
And remember – ‘it’ refers back to the subject of the previous sentence. Do not make this kind of mistake:
😦 The graph illustrates information about the results of a poll of theatregoers regarding disturbances during theatre performances. In general the 4 most disturbing problems are coughing, rustling sweet papers, whispering and arriving late. Their percentages stand at above 50%.
Thanks to the context setting at the start of the essay, I can see that ‘50%’ means “50% of the theatregoers who took part in the poll.” But it’s not immediately obvious and I had to read the opening a second time to make sure I understood what you meant. If a text is difficult to understand then it will receive a low score in IELTS for coherence and cohesion. In the example above it can also affect your score for task achievement, because you don’t really say anything meaningful about ‘50%’. (See IELTS Task 1 Writing band descriptors)
A good strategy to introduce and develop percentages in IELTS Task 1 can be seen in this extract from an article in The Economist (analysis below):
What is ‘good’ about this reporting of percentages?
 The first percentage is expressed using the following pattern:
x% + of + noun (‘male characters’) + verb (‘were seen dressed..’)
Notice that the reader knows exactly what is meant by ‘male characters‘ thanks to the clear context setting of the opening sentence. Setting a context like this makes your writing coherent. When you use this structure you explicitly state the ‘whole’ – in this case ‘male characters’.
 The second percentage obviously also applies to ‘male characters’, and so there is no need to repeat ‘..of male characters’.
 ‘Those figures’ signals back to the previous two percentages, which we understand refer to ‘male characters’. Notice the structure:
past time expression (‘In 2014’) + subject (‘those figures’) + ‘stood at‘ + x%
 ..follows the structure:
x% + of + noun (‘male characters’)
 ..follows the structure:
x% + of + noun (‘female characters’).
We’re not surprised to read ‘female characters’ because this new context was set in the opening sentence of the paragraph. Again, this context setting makes your writing both cohesive and coherent since you explicitly state the whole (now ‘female characters’).
Whatever you do..
Make sure your first mention of a percentage includes an explicit reference to the whole:
x% + of + noun (the whole)
Would anybody like to try and re-write the text about theatregoers to make the ‘50%’ figure mean what it’s supposed to mean? Answers in comments below! 🙂
PS. Another example of what I’m talking about just came to my attention:
😦 The government has just removed fuel subsidies. It means that the price of basic goods will surely go up.
It’s sometimes useful to think of a sentence as having a theme (in this case ‘The government’) and a rheme (‘has just removed fuel subsidies’).
When you want to refer back to the theme, use a pronoun:
🙂 The government has just removed fuel subsidies. They felt that the fuel subsidies were not economically sustainable.
When you want to refer back to the rheme, use ‘this’ or ‘these’:
🙂 The government has just removed fuel subsidies. This means that the price of basic goods will surely go up.
Choosing the right referencing word (‘it’ or ‘this’) will make your writing more coherent (easier to understand). If you are preparing for IELTS, the right choice of referencing word will give you a higher score for coherence and cohesion (see IELTS public band descriptors for writing task 1, writing task 2, and speaking).